Not just in blogs but anywhere, storytelling is an art. Not many people are good at it-particularly at short story telling.
I have read a lot of stories in blogs from a lot of aspiring authors. Number one thing that I miss is called the “content”. At one time I was reading a story after following a link, the author is probably trying to imply that he has great vocabulary. He pretty much used uncommon words wherever he could. Majority of the readers would need the help of a dictionary for every word that he used-thus feeling lost in finding the meaning of the words but not being able to see the whole story itself.
Another time, I found a very smooth kind of writing style. In fact, the words had such a nice zen like flow that I forgot I was reading a story, I thought it was poetry. When I reached the bottom, I found out actually there was no story line and in fact the author went off-topic.
When we write novels, I think details are important. But when we write “short stories” we should be able to give a high level perspective-the larger picture of the plot without driving readers away in opposite directions.
And please, no one reads long posts and posts which are too difficult to read. This is a fact. Keep it simple with an easy flow, while building up the content of your story gradually, so that it hooks the readers from the beginning till the end.